Ocean Link Northwest is a collaboration between filmmakers, writers, marketers and communicators who are focused on increasing our connection to ocean health. As the lead designer for Ocean Link, I established a logo, brand guidelines and various print and digital experiences.
Roles: Art Direction and Design
I created monthly newsletters and email templates for a boutique video licensing and content management platform. These mobile-first email designs highlight new curated collections, featured filmmakers and blog content.
Roles: Design and Copywriting
This four-page newspaper insert was created for the Roslyn Fire Department. The document includes a custom illustration reflective of the unique layout of the densely populated and historic town, which is surrounded by thousands of acres of forest lands in all directions. As nearby seasonal wildfire increases, this guide educates residents about actions they can take to protect their own property.
The Northwest Avalanche Center (NWAC) hosts several fundraising events throughout the year. From parties, to speaker series, to on-snow events, I create posters and accompanying assets that capture the adventurous spirit of backcountry skiing and snow travel in the Northwest.
Roles: Design and Illustration
The University of Washington’s Communication Leadership graduate programming spans a variety of curricular areas. I created two infographics for this unique graduate programs website. These icon-based illustrations help visually represent the subject matter and core values of the program.
After working full time for the Seattle Symphony in 2013-2015, I returned in 2018 on a freelance basis. I created various marketing materials — from direct mail pieces, to brochures, to digital ads, and more. I also maintained brand consistency, quoted print projects and managed timelines during a design team transition.
The Northwest Avalanche Center avalanche forecast reaches hundreds of of users each season. Their courses and programming educate hundreds of participants, from all levels and backgrounds. Their annual reports translate the impact of their work to stakeholders. Impactful imagery, custom charts and infographics help important information stand out.
In 2016, the Sherpa Adventure Gear was re-designed. The primary goal was to keep the richness of this Himalayan heritage brand, but provide a modern, clean interface and intuitive user experience.
My role was to work with a team of web designers and developers to ensure brand consistency, product accuracy and brand storytelling. Our new site contained several landing pages that highlighted giveback programs, Sherpa athletes and fabric technology information.
After the initial launch, my focus shifted to expanding website content that would provide further transparency related to Sherpa’s commitment to fair labor standards and sustainability.
Roles: Content Management and Art Direction
The Northwest Snow and Avalanche Workshop is an annual conference for snow and avalanche professionals and backcountry hobbyists, hosted by the Northwest Avalanche Center. I created a logo to represent the event, along with a poster design and digital suite of graphics. Each year the logo and accompanying assets are given a new color pallet and a freshened up, without loosing the consistency of the branding.
Roles: Concept and Design